Making video content
that matches
the way people Web.

We believe brands need to look at the way
people Web, and adjust their marketing
message accordingly. Here are the three key
ways we believe brands should go about it.

EMAIL:
Don't just email your message to con-
sumers.

Create content so appealing, consumers
want to email it to other consumers.

INFORMATION:
People use search engines to get informa-
tion.

Use video to deliver theat information in its
most persuasive form.

ENTERTAINMENT:
Don't be the annoyance that's attached to
someone else's entertainment.

Be the entertainment.

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