Before you create content,
understand the way people Web.

Here are the top three ways people use
the web, ranked in order of use.

1) For Email
2) For Information
3) For Entertainment

Does your web strategy include finding
the best ways to incorporate the selling
power of video as it intersects the
primary ways people Web?

Will you recycle broadcast spots to
interrupt people and become the clutter
they immediately dismiss?

Or will your brand find innovative ways
to involve consumers and help create
rewarding relationships with them?

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