|
As video proliferates on the Web,
are your TV ads the
best way to support your brand?
|
 |
The more consumers adopt broadband,
the more video content we'll see on the
Web. As a result, many brands are cur-
rently looking to repurpose their existing
TV ads and run them in front of Web
audiences. Simply because they can.
However, the Web is the ultimate con-
sumer controlled medium. Savvy Net
users click away from annoying ads faster
than you can tell them why you're there.
They block your popup ads. They ignore
your banners.
So brands have a choice. Spend their
media dollars running interruptive ads as
if Web viewers were TV viewers. Or they
can look for a better way to leverage the
unique power of the Web.
We believe brands should first understand
the way people Web. And then create the
video content that strategically delivers
what people came to the Web for in the
first place.
|
